Signal Reload FAQ

How does Signal Reload determine whether an ad is viewable? 

Following the IAB's standards, 50% or more of the ad creative's pixels must be in view for at least 1 second. 

How does Signal Reload determine when a user is engaged?

To measure whether the user is engaged with the page, Signal tracks 45 different events around mouse movement, touch, scrolling etc. that show the user is interacting with the page. Signal then counts the amount of time these user events are taking place to determine engaged time (in seconds). Find out more in the blog post. 

Which types of ads is Signal Reload able to reload? 

Signal is able to reload ads served by Google Ad Manager that are larger than 50x50 pixels. 

Which ad servers does Signal Reload support?

Signal Reload supports Google Ad Manager.

Which header bidding wrappers does Signal Reload support?

Signal Reload supports the following header bidding wrappers:

• Prebid.js

• Index Exchange

• Magnite

• TAM/UAM

What should I set my reload time to?

When setting your reload time, you should consider how to maximize revenue per page without impacting the performance of the first impressions. As Signal Reload is based on the number of viewable engaged seconds each ad has seen (rather than just counting seconds regardless of whether the ad is in view or the user active on the page), this ensures the quality of your initial impressions aren't impacted.

I'm not live with Signal Reload, so why am I'm seeing data in the Reload section of the Sovrn Platform? 

Signal Reload predicts and shows potential uplift in impressions and viewability in the Sovrn Platform by using viewability and engagement measurements from your existing Signal integration. 

How can I see how the Reload is performing?

Find your dashboard in the Reload section of Sovrn's Platform. Here you can see the uplift in impressions, revenue and viewability from the Reload as well as a summary of how the reload is performing. You can view this data by site, device, day and individual ad units.

How do I apply exclusions to Signal Reload?

Via the Google Ad Manager (GAM) API, we are able to detect which Line Item Type, Order ID, or Placement ID has served. We can therefore apply exclusions to what is reloaded based on these fields. This can be done in the Sovrn Platform or by reaching out to support@sovrn.com.

For example, if you would not like Sponsorship demand to be reloaded, you can apply the exclusion in the UI as seen in the screenshots below:

• Go to the Connect tab in the Sovrn Platform.

• When adding a new product, you’ll be given the option to add GAM exclusions in the settings.

  

How often does data get updated?

Data is updated daily by 9am UTC for the previous day. 

Why am I seeing potential uplift data in the Reload dashboard? 

Signal Reload predicts and shows potential uplift in impressions and viewability in the Sovrn Platform by using viewability and engagement measurements from your existing Signal integration. 

If <100 reload impressions were recorded in the time frame selected, potential uplift data will be shown in the dashboard. 

How is the potential uplift in impressions and viewability from the Reload calculated?

The uplift in impressions is calculated from the number of impressions in view that Signal measured while the reader is engaged on the page for 20 seconds. The uplift in viewability is calculated using the uplift in impressions, and average viewability score of Signal Reload impressions of 80%.

How is my revenue data being calculated?

Revenue data is pulled daily via API from your Google Ad Manager (GAM) account. The key value “sovrn-reload=true” is passed to GAM by Signal with each reload impression, which is used to report on how much revenue came from the Signal Reload. See instructions here on how to add this key value to your GAM account. 

Why doesn't my revenue data look correct? 

Revenue data is pulled daily via API from your GAM account from all demand channels, so revenue data should match what you see within your GAM account.

• If revenue data looks lower than expected, Sovrn could be missing API permissions to pull data from some of your inventory. See instructions on how to set up API access here.

• If revenue data looks higher than expected, this could be if CPMs set for certain line items are inflated, and revenue in the Sovrn Platform should reflect what you see in your GAM account. 

Why can't I see Reload revenue data in Sovrn's Platform?

If you are live with Signal Reload, we can show how much revenue has been generated by pulling data daily from your GAM account, using the key value passed by Signal with each reload impression: “sovrn-reload=true”.

• To pull this revenue data from your GAM account, Sovrn requires API access. See instructions on how to set this up here. 

Why can't I see revenue data by domain?

Revenue data is pulled from your GAM account using the key value “sovrn-reload=true”. Due to limitations with GAM reporting, we are unable to pull revenue data by domain.

Still need help?

If you don't see your question here, please reach out to support@sovrn.com and let us know how we can help.