Introduction to Signal Reload
What is Signal Reload?
Signal Reload is a smart ad refresh which keys off our attention time. Viewability and user engagement is measured to reload your ads after they have been in view for a certain period of time for an engaged reader.
What does Signal Reload enable me to do?
As a publisher, Signal Reload enables you to create incremental, high-value impressions from your engaging content.
What are the key benefits?
Monetize the engagement on your site.
Reload your entire demand stack.
Create new, high viewability impressions.
Available through one, easy Signal integration.
How does it work?
Signal collects in real time the position of the ad in the viewport and listens for browser events such as clicks, scroll, touch and mousemove. These events tell us that a user is active on the page and is paying attention.
When a user is considered active on the page while the ad is at least 50% in the viewport (following IAB standards for viewability) Signal considers that ‘attention’ time. When a certain amount of attention time is reached we reload your ad stack.
We rerun your Prebid.js auction and reload the ad.
Integration Options
Prebid
Amazon
Magnites DM.
Options are available to dynamically include/exclude ads from reloading using multiple configuration options.
For more info on Signal Reload see Signal Reload FAQ.
Reporting on Signal Reload
Follow this document to enable Signal Reload reporting key-values.
Once the key-values are set you will have access to the Reload reporting platform.
How does Signal Reload differ from other tools?
By only reloading ads that have been seen by an engaged reader, Signal Reload ensures that the quality of your first impressions are maintained, while also generating additional impressions and increasing your overall viewability score.
Signal Reload also allows you flexibility with where to apply the reload. You can exclude and/or change reload settings based on ad unit, Google Ad Manager settings, device, country and URL.
How do I get set up with Signal Reload?
For existing Signal customers, no additional code is needed on your site(s). The Reload can be added to your existing tag. Reach out to your Sovrn representative or Sovrn Support to get this added.
To apply any GAM-related exclusions to when the reload happens, follow this guide: Signal Setup Guide to grant read-only API access to Sovrn.
To report on the reload within GAM, follow the Signal Reload Implementation Guide to add the key value “sovrn-reload=true”, which gets passed with each reload.
For customers new to Signal, you can start a free-trial of the Reload and all the other Signal solutions through one, simple tag integration. Reach out to your Sovrn representative or Sovrn Support to get started.