CTV & Mobile App Specs and FAQs
CTV & mobile app support isn’t yet available to all publishers. Here are answers to FAQs from those who are eligible to be integrated, and requirements for doing so.
Sovrn Required and Recommended Attributes
If you're unsure about what information to send to Sovrn, we suggest including as much information as possible. The more you can provide, in addition to the attributes below, the better you’ll likely be able to monetize.
At minimum you’ll need to include:
Parameters defined in the oRTB 2.6 spec as required.
Additional attributes required by Sovrn, indicated below.
Also listed below are recommended attributes for optimizing monetization with us.
Anything you decide to pass to Sovrn in addition to required and recommended attributes will also be passed along, however please see: Not Supported.
Object | Attribute | Description |
|---|---|---|
App | id | required |
name | required | |
bundle | required | |
storeurl | required | |
Device | ua | required |
ip | required | |
os | recommended | |
make | recommended | |
devicetype | recommended | |
sua | recommended | |
Source | schain | required. *note: requests with too many hops are blocked. |
Imp | rwdd | required only if “rewarded” |
ssai | recommended | |
Content | id | recommended |
title | recommended | |
series | recommended | |
genre | recommended | |
url | recommended | |
cattax | recommended | |
context | recommended | |
contentrating | recommended | |
kwarray | recommended | |
len | recommended | |
langb | recommended | |
network | recommended | |
channel | recommended | |
User | consent | recommended |
eids | recommended | |
Network | id | recommended |
name | recommended | |
domain | recommended | |
Channel | id | recommended |
name | recommended | |
domain | recommended | |
EID | source | recommended |
uids | recommended |
Other Features
Feature | Description |
|---|---|
CTV video pods | supported |
GZIP | supported |
TCF string | not required. A request without a TCF string will be accepted. |
Contextual Advertising | supported |
SKAdNetwork, SKAD IDs | will be passed as per oRTB protocol |
Not Supported
Object | Description |
|---|---|
Audio | Sovrn does not support audio at this time. |
Lurl | not supported. |
Other FAQs
What integrations are supported?
CTV
oRTB
Publica
Vast Tag
SpringServe
Amazon TAM
Mobile App
oRTB
Prebid
Nimbus
Amazon TAM/UAM
Where can I access CTV and mobile app reporting?
You can see reporting in the Sovrn Platform under the Analytics tab. Make sure to use the Ad format filter to see CTV & mobile app traffic - this traffic won’t be included under the other filters (or if no filter is applied).
We offer an API as well: CTV & InApp API
Can Ad Quality blocks be applied?
Blocks can be applied in 2 ways:
Sent from the publisher via the bcat or badv attributes in the BidRequest object, or
Applied from the Sovrn side
The blocks that Sovrn can apply are:
Account level: category and CRIDs
Zone level: category and advertiser domain
What are the default expiry times?
Mobile App Display: 1hr
Mobile App Video: 2hrs
CTV: 2 hrs
Impressions are invalidated after 4 hours.
Which impression tracking method/s should be used?
bURL is our preferred method, however ADM and nURL are also supported.
What are the top performing geographies?
All geographies can perform, but the best performing are US and Canada. For TAM mobile app, we are only accepting US, Canada and Mexico at this time.
Does Sovrn enforce a ceiling for tmax?
The limit is 500ms.