Data Products: Mobile Overview

Workflow

The Publisher will make the Mobile Data available for retrieval on the Sovrn SFTP. Requred data elements include mobile_ad_id, ip_address, and hashed_email (MD5, Sha 1 and Sha 256).

Example

<mobile_ad_id>   <id_type>   <ip_address>   <timestamp>   <lc_md5_hashed_email>   <lc_sha1_hashed_email>   <lc_sha_256_hashed_email>   <country_code>    <device_model>   <os_version>   <device_language>   <user_agent>   <model>   <package_name>   <wireless_carrier>   <wireless_network>   <wireless_roaming>   <uc_md5_hashed_email>   <uc_sha1_hashed_email>   <uc_sha_256_hashed_email>   <us_privacy>  <publisher_sub_id>  <gdpr_flag>  <gdpr_tcf_v2.0_consent_string>

Sample Line

0001deca-4724-4689-XXXX-XXXXXXXXX<TAB>IDFA<TAB>66.249.XX.XX<TAB>1504133185<TAB>6f3f12202bf828d8f90946XXXXXXXXXX<TAB>83639a7e945cfa6425a90bec5205f1XXXXXXXXXX<TAB>0c596390201629aa72e1ef6c8150cb68782ada9eac3432c05d5449XXXXXXXXXX<TAB>ES<TAB><TAB><TAB><TAB>Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/45.0.2454.85 Safari/537.36<TAB><TAB><TAB><TAB><TAB><TAB>728bb961edf95a346ab0eeXXXXXXXXXX<TAB>cef21c1034d177dabc5e1db0329ec0XXXXXXXXXX<TAB>9da8f8f27c79d2bfdab2371e06c9b7f67f5c611366f2117179edfaXXXXXXXXXX<TAB>1YN-<TAB>1<TAB>1<TAB>BOm53cnOm53cnDlABAENCl-AAAAm-AdAACAAoABsAGAAZAA4ACAAEgALQAZAA0ABwAD6AIoAjABMgCgAKIAWwA0ACEAEVAI4AkABNACfAFKALcAcgA_QDMAJPATe

Target Market

Brands, Agencies, Cross-Device and Data companies looking to enhance their targeting, measurement, and attribution practices.

Publisher Benefits

• Monetize your in-app data and create a new recurring revenue stream

• Access the Sovrn identity graph and make your app audiences targetable in desktop and mobile