Supported Ad Blocks in Ad Exchange
For information about how to implement these blocks in the Sovrn Platform, please see Ad Quality in Ad Exchange.
Attribute Blocks
Attributes are blocks that can be added to prevent certain types of ads. These attributes will prevent ads such as In Banner Video, Text-only ads, or Survey ads from serving on your page.
Here is a list of attribute blocks that we support:
Audio Ad (User Initiated)
Expandable (Automatic)
Expandable (User Initiated - Click)
Expandable (User Initiated - Rollover)
Surveys
Text Only
User Interactive (e.g., Embedded Games)
Has audio on/off button
Ad can be skipped (e.g., skip button on preroll video)
Note: that all Audio Autoplay, Pop-Overs, Pop-Unders, Pop-up on Exit, Provocative or Suggestive ads, and Windows Alert style ads are already blocked in all accounts and cannot be reactivated.
IAB Category Block
Category blocks can be placed using IAB categories. This means that you can block all Health related ads, or you can be more specific and block all Weight Loss ads.
Here is a list of all of the different IAB categories that are supported:
Arts & Entertainment
Block All Arts & Entertainment (IAB1) Categories
Books & Literature (IAB1-1)
Celebrity Fan/Gossip (IAB1-2)
Fine Art (IAB1-3)
Humor (IAB1-4)
Movies (IAB1-5)
Music (IAB1-6)
Television (IAB1-7)
Automotive
Block All Automotive (IAB2) Categories
Auto Parts (IAB2-1)
Auto Repair (IAB2-2)
Buying/Selling Cars (IAB2-3)
Car Culture (IAB2-4)
Certified Pre-Owned (IAB2-5)
Convertible (IAB2-6)
Coupe (IAB2-7)
Crossover (IAB2-8)
Diesel (IAB2-9)
Electric Vehicle (IAB2-10)
Hatchback (IAB2-11)
Hybrid (IAB2-12)
Luxury (IAB2-13)
MiniVan (IAB2-14)
Mororcycles (IAB2-15)
Off-Road Vehicles (IAB2-16)
Performance Vehicles (IAB2-17)
Pickup (IAB2-18)
Road-Side Assistance (IAB2-19)
Sedan (IAB2-20)
Trucks & Accessories (IAB2-21)
Vintage Cars (IAB2-22)
Wagon (IAB2-23)
Business
Block All Business (IAB3) Categories
Advertising (IAB3-1)
Agriculture (IAB3-2)
Biotech/Biomedical (IAB3-3)
Business Software (IAB3-4)
Construction (IAB3-5)
Forestry (IAB3-6)
Government (IAB3-7)
Green Solutions (IAB3-8)
Human Resources (IAB3-9)
Logistics (IAB3-10)
Marketing (IAB3-11)
Metals (IAB3-12)
Careers
Block All Careers (IAB4) Categories
Career Planning (IAB4-1)
College (IAB4-2)
Financial Aid (IAB4-3)
Job Fairs (IAB4-4)
Job Search (IAB4-5)
Resume Writing/Advice (IAB4-6)
Nursing (IAB4-7)
Scholarships (IAB4-8)
Telecommuting (IAB4-9)
U.S. Military (IAB4-10)
Career Advice (IAB4-11)
Education
Block All Education (IAB5) Categories
7-12 Education (IAB5-1)
Adult Education (IAB5-2)
Art History (IAB5-3)
Colledge Administration (IAB5-4)
College Life (IAB5-5)
Distance Learning (IAB5-6)
English as a 2nd Language (IAB5-7)
Language Learning (IAB5-8)
Graduate School (IAB5-9)
Homeschooling (IAB5-10)
Homework/Study Tips (IAB5-11)
K-6 Educators (IAB5-12)
Private School (IAB5-13)
Special Education (IAB5-14)
Studying Business (IAB5-15)
Family & Parenting
Block All Family & Parenting (IAB6) Categories
Adoption (IAB6-1)
Babies & Toddlers (IAB6-2)
Daycare/Pre School (IAB6-3)
Family Internet (IAB6-4)
Parenting - K-6 Kids (IAB6-5)
Parenting teens (IAB6-6)
Pregnancy (IAB6-7)
Special Needs Kids (IAB6-8)
Eldercare (IAB6-9)
Health & Fitness
Block All Health & Fitness (IAB7) Categories
Exercise (IAB7-1)
A.D.D. (IAB7-2)
AIDS/HIV (IAB7-3)
Allergies (IAB7-4)
Alternative Medicine (IAB7-5)
Arthritis (IAB7-6)
Asthma (IAB7-7)
Autism/PDD (IAB7-8)
Bipolar Disorder (IAB7-9)
Brain Tumor (IAB7-10)
Cancer (IAB7-11)
Cholesterol (IAB7-12)
Chronic Fatigue Syndrome (IAB7-13)
Chronic Pain (IAB7-14)
Cold & Flu (IAB7-15)
Deafness (IAB7-16)
Dental Care (IAB7-17)
Depression (IAB7-18)
Dermatology (IAB7-19)
Diabetes (IAB7-20)
Epilepsy (IAB7-21)
GERD/Acid Reflux (IAB7-22)
Headaches/Migraines (IAB7-23)
Heart Disease (IAB7-24)
Herbs for Health (IAB7-25)
Holistic Healing (IAB7-26)
IBS/Crohn's Disease (IAB7-27)
Incest/Abuse Support (IAB7-28)
Incontinence (IAB7-29)
Infertility (IAB7-30)
Men's Health (IAB7-31)
Nutrition (IAB7-32)
Orthopedics (IAB7-33)
Panic/Anxiety Disorders (IAB7-34)
Pediatrics (IAB7-35)
Physical Therapy (IAB7-36)
Psychology/Psychiatry (IAB7-37)
Senor Health (IAB7-38)
Sexuality (IAB7-39)
Sleep Disorders (IAB7-40)
Smoking Cessation (IAB7-41)
Substance Abuse (IAB7-42)
Thyroid Disease (IAB7-43)
Weight Loss (IAB7-44)
Women's Health (IAB7-45)
Food & Drink
Block All Food & Drink (IAB8) Categories
American Cuisine (IAB8-1)
Barbecues & Grilling (IAB8-2)
Cajun/Creole (IAB8-3)
Chinese Cuisine (IAB8-4)
Cocktails/Beer (IAB8-5)
Coffee/Tea (IAB8-6)
Cuisine-Specific (IAB8-7)
Desserts & Baking (IAB8-8)
Dining Out (IAB8-9)
Food Allergies (IAB8-10)
French Cuisine (IAB8-11)
Health/Lowfat Cooking (IAB8-12)
Italian Cuisine (IAB8-13)
Japanese Cuisine (IAB8-14)
Mexican Cuisine (IAB8-15)
Vegan (IAB8-16)
Vegetarian (IAB8-17)
Wine (IAB8-18)
Hobbies & Interests
Block All Hobbies & Interests (IAB9) Categories
Art/Technology (IAB9-1)
Arts & Crafts (IAB9-2)
Beadwork (IAB9-3)
Birdwatching (IAB9-4)
Board Games/Puzzles (IAB9-5)
Candle & Soap Making (IAB9-6)
Card Games (IAB9-7)
Chess (IAB9-8)
Cigars (IAB9-9)
Collecting (IAB9-10)
Comic Books (IAB9-11)
Drawing/Sketching (IAB9-12)
Freelance Writing (IAB9-13)
Genealogy (IAB9-14)
Getting Published (IAB9-15)
Guitar (IAB9-16)
Home Recording (IAB9-17)
Investors & Patents (IAB9-18)
Jewelry Making (IAB9-19)
Magic & Illusion (IAB9-20)
Needlework (IAB9-21)
Painting (IAB9-22)
Photography (IAB9-23)
Radio (IAB9-24)
Roleplaying Games (IAB9-25)
Sci-Fi & Fantasy (IAB9-26)
Scrapbooking (IAB9-27)
Screenwriting (IAB9-28)
Stamps & Coins (IAB9-29)
Video & Computer Games (IAB9-30)
Woodworking (IAB9-31)
Home & Garden
Block All Home & Garden (IAB10) Categories
Appliances (IAB10-1)
Entertaining (IAB10-2)
Environmental Safety (IAB10-3)
Gardening (IAB10-4)
Home Repair (IAB10-5)
Home Theater (IAB10-6)
Interior Decorating (IAB10-7)
Landscaping (IAB10-8)
Remodeling & Construction (IAB10-9)
Law, Government, & Politics
Block All Law, Gov't & Politics (IAB11) Categories
Immigration (IAB11-1)
Legal Issues (IAB11-2)
U.S. Government Resources (IAB11-3)
Politics (IAB11-4)
Commentary (IAB11-5)
News
Block All News (IAB12) Categories
International News (IAB12-1)
National News (IAB12-2)
Local News (IAB12-3)
Personal Finance
Block All Personal Finance (IAB13) Categories
Beginning Investing (IAB13-1)
Credit/Debt & Loans (IAB13-2)
Financial News (IAB13-3)
Financial Planning (IAB13-4)
Hedge Fund (IAB13-5)
Insurance (IAB13-6)
Investing (IAB13-7)
Mutual Funds (IAB13-8)
Options (IAB13-9)
Retirement Planning (IAB13-10)
Stocks (IAB13-11)
Tax Planning (IAB13-12)
Society
Block All Society (IAB14) Categories
Dating (IAB14-1)
Divorce Support (IAB14-2)
Gay Life (IAB14-3)
Marriage (IAB14-4)
Senior Living (IAB14-5)
Teens (IAB14-6)
Weddings (IAB14-7)
Ethnic Specific (IAB14-8)
Science
Block All Science (IAB15) Categories
Astrology (IAB15-1)
Biology (IAB15-2)
Chemistry (IAB15-3)
Geology (IAB15-4)
Paranormal Phenomena (IAB15-5)
Physics (IAB15-6)
Space/Astronomy (IAB15-7)
Geography (IAB15-8)
Botany (IAB15-9)
Weather (IAB15-10)
Pets
Block All Pets (IAB16) Categories
Aquariums (IAB16-1)
Birds (IAB16-2)
Cats (IAB16-3)
Dogs (IAB16-4)
Large Animals (IAB16-5)
Reptiles (IAB16-6)
Veterinary Medicine (IAB16-7)
Sports
Block All Sports (IAB17) Categories
Auto Racing (IAB17-1)
Baseball (IAB17-2)
Bicycling (IAB17-3)
Bodybuilding (IAB17-4)
Boxing (IAB17-5)
Canoeing/Kayaking (IAB17-6)
Cheerleading (IAB17-7)
Climbing (IAB17-8)
Cricket (IAB17-9)
Figure Skating (IAB17-10)
Fly Fishing (IAB17-11)
Football (IAB17-12)
Freshwater Fishing (IAB17-13)
Game & Fish (IAB17-14)
Golf (IAB17-15)
Horse Racing (IAB17-16)
Horses (IAB17-17)
Hunting/Shooting (IAB17-18)
Inline Skating (IAB17-19)
Martial Arts (IAB17-20)
Mountain Biking (IAB17-21)
NASCAR Racing (IAB17-22)
Olympics (IAB17-23)
Paintball (IAB17-24)
Paintball (IAB17-24)
Pro Basketball (IAB17-26)
Pro Ice Hockey (IAB17-27)
Rodeo (IAB17-28)
Rugby (IAB17-29)
Running/Jogging (IAB17-30)
Sailing (IAB17-31)
Saltwater Fishing (IAB17-32)
Scuba Diving (IAB17-33)
Skateboarding (IAB17-34)
Skiing (IAB17-35)
Snowboarding (IAB17-36)
Surfing/Bodyboarding (IAB17-37)
Swimming (IAB17-38)
Table Tennis/Ping-Pong (IAB17-39)
Tennis (IAB17-40)
Volleyball (IAB17-41)
Walking (IAB17-42)
Waterski/Wakeboard (IAB17-43)
World Soccer (IAB17-44)
Style & Fashion
Block All Style & Fashion (IAB18) Categories
Beauty (IAB18-1)
Body Art (IAB18-2)
Fashion (IAB18-3)
Jewelry (IAB18-4)
Clothing (IAB18-5)
Accessories (IAB18-6)
Technology & Computing
Block All Technology & Computing (IAB19) Categories
3-D Graphics (IAB19-1)
Animation (IAB19-2)
Antivirus Software (IAB19-3)
C/C++ (IAB19-4)
Cameras & Camcorders (IAB19-5)
Cell Phones (IAB19-6)
Computer Certification (IAB19-7)
Computer Networking (IAB19-8)
Computer Peripherals (IAB19-9)
Computer Reviews (IAB19-10)
Data Centers (IAB19-11)
Databases (IAB19-12)
Desktop Publishing (IAB19-13)
Desktop Video (IAB19-14)
Email (IAB19-15)
Graphics Software (IAB19-16)
Home Video/DVD (IAB19-17)
Internet Technology (IAB19-18)
Java (IAB19-19)
JavaScript (IAB19-20)
Mac Support (IAB19-21)
MP3/MIDI (IAB19-22)
Net Conferencing (IAB19-23)
Net for Beginners (IAB19-24)
Network Security (IAB19-25)
Palmtops/PDAs (IAB19-26)
PC Support (IAB19-27)
Portable (IAB19-28)
Entertainment (IAB19-29)
Shareware/Freeware (IAB19-30)
Unix (IAB19-31)
Visual Basic (IAB19-32)
Web Clip Art (IAB19-33)
Web Design/HTML (IAB19-34)
Web Search (IAB19-35)
Windows (IAB19-36)
Travel
Block All Travel (IAB20) Categories
Adventure Travel (IAB20-1)
Africa (IAB20-2)
Air Travel (IAB20-3)
Australia & New Zealand (IAB20-4)
Bed & Breakfasts (IAB20-5)
Budget Travel (IAB20-6)
Business Travel (IAB20-7)
By US Locale (IAB20-8)
Camping (IAB20-9)
Canada (IAB20-10)
Caribbean (IAB20-11)
Cruises (IAB20-12)
Eastern Europe (IAB20-13)
Europe (IAB20-14)
France (IAB20-15)
Greece (IAB20-16)
Honeymoons/Getaways (IAB20-17)
Hotels (IAB20-18)
Italy (IAB20-19)
Japan (IAB20-20)
Mexico & Central America (IAB20-21)
National Parks (IAB20-22)
South America (IAB20-23)
Spas (IAB20-24)
Theme Parks (IAB20-25)
Traveling with Kids (IAB20-26)
United Kingdom (IAB20-27)
Real Estate
Block All Real Estate (IAB21) Categories
Apartments (IAB21-1)
Architects (IAB21-2)
Buying/Selling Homes (IAB21-3)
Shopping
Block All Shopping (IAB22) Categories
Contests & Freebies (IAB22-1)
Couponing (IAB22-2)
Comparison (IAB22-3)
Engines (IAB22-4)
Religion & Spirituality
Block All Religion & Spirituality (IAB23) Categories
Alternative Religions (IAB23-1)
Atheism/Agnosticism (IAB23-2)
Buddhism (IAB23-3)
Catholicism (IAB23-4)
Christianity (IAB23-5)
Hinduism (IAB23-6)
Islam (IAB23-7)
Judaism (IAB23-8)
Latter-Day Saints (IAB23-9)
Pagan/Wiccan (IAB23-10)
Uncategorized
Block All Uncategorized (IAB24) Categories
Specialty Blocks
These categories are created by Confiant, a class leader in the ad quality space, and allow a different method of categorization that allows an additional method of classification for publishers to use in blocking the intended types of ads.
Accounting
Action Video Games
Adult and High risk
Affiliate Marketing
Air Travel
Alcoholic Beverages
Alternative and Natural Medicine
Apps
Arts and Entertainment
Auto Dealers
Auto Parts and Accessories
Auto Rental
Automotive
Banking
Beauty Products
Blogs/Forums/Social Networks
Books and Audio Books
Business Expos and Conferences
Business Services
Business and Industrial Products
Camping and Outdoor Recreation
Careers
Casual Video Games
Clothing and Accessories
Computers and Electronics
Consumer Packaged Goods
Consumer Services
Cosmetic Medical Services
Coupons and Discounts
Credit Cards
Cryptocurrency
Culture and Fine Arts
Dating
Dental Care
Dietary Supplements
Drugstores and Pharmacies
Education
Elder Care
Events and Tickets
Family and Parenting
Fantasy Sports
Finance
Firearms and Weapons
Fitness and Exercise
Food and Beverages
Gambling
Games
Government Agencies
Health and Medical Services
Home Appliances
Home Builders
Home Improvement and Repair
Home Television Services
Home Utilities
Home and Decor
Hotels and Resorts
Insurance
Jewelry and Watches
Legal Services
Live Music and Theater
Logistics and Delivery
Lotteries (state-sponsored)
Luggage and Travel Accessories
Mass Merchants
Mobile Phone Plans
Money Making Offers
Mortgage Lenders and Brokers
Music and Video Streaming Services
News
Non-Profit Organizations
Online Advertising Companies
Organizations and Groups
Passenger Transportation
Patio and Garden
Payday and Emergency Loans
Pets
Pharmaceutical Drugs
Political Advertising
Precious Metals and Coins
Public / Municipal Services
Puzzle Video Games
Real Estate
Religion
Restaurants
Role-Playing Video Games
Sexual Health
Simulation Video Games
Skill or Professional Training
Society
Software
Specialized Merchants
Sporting Goods
Sports
Stocks and Investments
Strategy Video Games
Supernatural / Occult
Surveys
Sweepstakes and Offers
Swimwear
Technology
Teeth Whitening
Telecommunications
Tobacco and Smoking Products
Toys
Travel
Underwear and Lingerie
Unknown
Vision Care
Weather
Web Services
Weight Loss Products
Weight Loss Programs
URL, Creative, and Brand Blocks
Specific URLs, creative IDs, and brands can also be blocked from serving on your sites. To learn how to implement them, please see Ad Quality in Ad Exchange.
Global Blocks
Some blocks are applied to all Sovrn accounts automatically, because of our Network Quality policies. Here are the
types of ads that will be blocked for all Sovrn accounts:
Attributes:
Audio Autoplay
Pop-Overs
Pop-Unders
Pop-up on Exit
Provocative or Suggestive Imagery
Windows Alert style ads
IAB Categories:
All Non-Standard Content (IAB2)
Unmoderated UGC (IAB25-1)
Extreme Graphic/Explicit Violence (IAB25-2)
Pornography (IAB25-3)
Profane Content (IAB25-4)
Hate Content (IAB25-5)
Under Construction (IAB25-6)
Incentivized (IAB25-7)
All Illegal Content (IAB26)
Illegal Content (IAB26-1)
Warez (IAB26-2)
Spyware/Malware (IAB26-3)
CopyrightInfringement (IAB26-4)
I still need help
This article lists all the types of blocks we support.
If you are looking for information on how to implement them, you'll find that in this article: Ad Quality in Ad Exchange.
If you still need help, please reach out to Sovrn Support.