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Properties in Ad Exchange

The Properties page in the Sovrn Platform can be used to:

  • submit sites for review

  • submit app bundles for review

  • upload a CSV file of sites or app bundles for review

  • see the status of a property’s review for the Sovrn Ad Exchange

Submit a single property for review

  • Navigate to the Properties page here, then click +Property in the upper right-hand corner. 

  • For Site Submission:

    • You can enter a single site or multiple by clicking Add Another Site and listing each additional site on a new line.

  • For App Submission:

    • We require a few additional pieces of information in order to successfully review an app bundle

      • App/channel name: The full name of your application or channel

      • App bundle ID: sometimes referred to as the package ID, this is required to verify ownership.

      • App store/channel url: E.g. Apple App Store, Google Play, LG Content Store, Roku Channel Store, Samsung Galaxy Store.

      • Developer URL (optional): This will often be the location that hosts your app-ads.txt.

      • Type of app you are submitting: Mobile App or Connected TV

Submit a large number of properties for review 

  • Navigate to the Properties page here, then click +Property in the upper right-hand corner. 

  • For both Site & App submissions there is an option for a bulk uploader.

  • For Site Submission:

    • Upload a single-column CSV of sites.

  • For App Submission:

    • A template is provided for download to best format the CSV with all required information for each app submission.

  • Once submitted, these properties will appear under the pending approval tab on the Properties page. 

How do I know if my properties are approved for monetization in the Ad Exchange? 

The Properties page shows what properties are approved, pending, and denied, as well as denial reasons. 

What is the Ad Exchange Supply Policy required for compliance/approval? 

Please click here to see the Ad Exchange Supply Policy guidelines. Properties are required to comply with this policy in order to be approved and to monetize with the Sovrn Ad Exchange.

I still need help/have questions. 

Please reach out to Sovrn Support if you have questions.

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