Reports in Ad Exchange | Knowledge Base

Where do I find reports in the Sovrn Platform?

Login into your account.
Navigate to the top right hand corner of the Advertising Analytics page and click on the blue Report button. Here you'll see your options for reporting.

You may also be interested in exporting the data seen in your dashboard chart, including:

Total Revenue
Average CPM
Total Impressions

What reports are available?

Pre-built Popular Reports are available as well as the ability to create custom reports. You’ll find both options under the Reports tab.

How do I access Popular Reports and what information can I get from them?

Popular Reports are pre-set for convenience, automatically pre-filling the report name, dimensions, and metrics, and are available in your account described above.

Web Reports: Available for all sites or a single selected site.

Inventory performance: A detailed Sovrn Exchange performance report, viewable by site or in aggregate across all web inventory.
- Dimensions: domain, integration, format, device
- Metrics: requests*, requests with bid*, impressions, revenue
Network report: A high-level report with a site-by-site performance breakdown.
- Dimensions: domain, integration, country
- Metrics: requests*, requests with bid*, impressions, revenue
Bid report: Auction-level bid data report with an emphasis on demand side performance of your inventory.
- Dimensions: integration, demand partner, seat Id, deal Id, advertiser, format, device
- Metrics: requests*, requests with bid*, impressions, revenue

App Reports: Available for bundles or a single selected bundleID.

Network report: A high-level overview of performance across both Connected TV and In-app advertising channels.
- Dimensions: bundle ID, integration, country, format, device
- Metrics: requests*, requests with bid*, impressions, revenue
Bid report: Auction-level bid data report with an emphasis on demand side performance of your inventory.
- Dimensions: integration, demand partner, seat Id, deal Id, advertiser, format, device
- Metrics: requests*, requests with bid*, impressions, revenue

You can edit the report name, select multiple email addresses for delivery, schedule the report or receive it immediately.

*Temporarily unavailable

How do I create a custom report, and what information can it give me?

Building a Custom Report allows you to create a report from scratch while allowing you to choose your own dimensions, metrics, and timeframes. You can start by accessing the reports tab as described above.

When building a custom report, you have control over:

Report Type
Poperties
Date Range
Metrics

Report Type

Properties

Selecting a single property automatically determines the report type (Web or App).

Web Properties: Will disable (gray out) the Application Bundle ID field/dimension.
App Properties: Will disable the Site dimension to ensure the query only looks for relevant data.

Date Range Options

Standard Time Frames: Use preset ranges (e.g., Last 7 Days).
Custom Date Ranges: You can specify a start and end date (e.g., December 2nd to 4th).

⚠️ Important: Reports with a custom date range can only be delivered as an immediate report.

Dimensions

Advertiser - Name of the advertiser
Application - Bundle ID the ad was served on
Country - Ad serving country
Deal ID - Unique ID for a deal
Device - Device type the ad was served to
Demand Partner - Demand-side platform used
Format - Format in which an ad was served
Integration - Auction type (e.g. Prebid, TAM)
Seat ID - Unique ID for the buyer's seat
Site - Domain the ad was served on

Metrics

CPM - Cost per thousand impressions
Fill rate* - Percentage of requests that result in an impression
Impressions - Total ads served successfully
Requests* - Number of total requests made
Requests with bid* - Ad requests that received bids
Revenue - Your total earnings after any fees

*Temporarily unavailable

What delivery methods/options are available for reports?

Email is the delivery method we offer. You can enter one or many emails as the recipient/s. You are able to:

Deliver Immediate Report - The report is processed and emailed to the selected addresses immediately.
Schedule Automated Delivery - The report is set to run automatically (e.g., Daily, Weekly, Monthly) and is automatically saved.
Save Only - Saves the report to your Saved Reports list without scheduling it for delivery.

Note on Scheduling and Saving: If you schedule a report for delivery, it is automatically saved to your list of Saved Reports. Reports can be saved without being scheduled, and you can manage all of your Saved Reports using the actions described below.

⚠️ Important: Reports with a custom date range can only be delivered as an immediate report.

How do I schedule a report?

Navigate to the reports window in your account by following the directions above.
A panel will appear on the right.
Select the desired report options. You may create and schedule a new report or schedule a previously saved report, described below, from this view.

⚠️ For custom reports, you must select at least one dimension and one metric to proceed to delivery.

Enter the email address(es) to which you'd like your scheduled report/s delivered.
Select the desired options for delivery schedule

⚠️ Immediate delivery is the only available option for custom timeframe reports.

Click Submit.

How do I manage my scheduled reports?

All reports you create and save will appear in the Saved Reports section.

Editing Reports: When you edit and save a report, the most recently edited report moves to the top of the list.
Disabling a Schedule: You can edit a scheduled report and disable the automation. The report will remain in your saved list but will be marked as "Not Scheduled."
On-Demand Delivery: For any saved report (scheduled or not), clicking the airplane icon allows you to generate an immediate, one-off delivery.
- This action retains the saved dimensions and metrics but allows you to override the date range and report type (web/app) for that specific run.
Delete a Report: You may consider disabling a schedule or editing the email recipients of a report first, but you are also able to delete a report entirely under the Saved Reports section.

Why is the Continue to delivery button grayed out when I try to setup a report?

This happens when you haven’t selected at least one dimension and one metric before proceeding to delivery setup.

Do I have any other options for getting reporting from Sovrn?

Don't forget about our API as a great reporting tool! Learn more about the dimensions and customized reporting available here.

I still need help.

Please contact Sovrn Support for more help if you still have any questions.