Sovrn reviews all publisher submissions to the Ad Exchange platform to ensure your inventory meets the quality and safety standards that advertisers and merchants expect. This process protects the entire marketplace and ultimately helps you earn more from it.
What are Sovrn's supply requirements?
Sovrn maintains published standards for our Ad Exchange. Review the Ad Exchange Supply Policy for full requirements.
These standards align with industry-wide expectations around brand safety, transparency, and inventory quality. Advertisers are selective about where their budgets appear. Meeting these requirements keeps your inventory competitive and attractive to buyers.
Why does Sovrn verify inventory ownership?
Sovrn also verifies that you own, or have explicit permission to monetize, the inventory you're submitting. This protects publishers who are producing original content and ensures that the rights to monetize that content stay with the people who earned them.
If you have questions about the approval process or the status of your application, reach out to the Support Team below.
Questions? Concerns? Our team would be more than happy to help. Reach out to our Support Team here.