If your site or app bundle was denied for monetization on Sovrn Ad Exchange, you can appeal the decision — but the right first step depends on whether the denied property is a web property (domain) or an in-app / CTV bundle. Denials are issued for specific reasons, and how you resolve one depends entirely on the reason cited for that property. Start by reviewing the relevant guidance below before submitting an appeal.
Start with the denial-reason guidance for your property type
Before you appeal a Sovrn Ad Exchange denial, review the article that matches the type of property that was denied. Your denial was tied to a specific reason, and the remediation steps — and whether the denial can be reversed at all — change based on that reason.
If your denied property is an in-app or CTV bundle, review . That article breaks down each denial category — ad quality, supply-chain transparency, brand safety, child-directed content, IVT, app-store compliance, and more — and tells you exactly what to fix for each.
If your denied property is a web property (domain), review My website was denied. How can I resolve this? [VERIFY: insert live URL once the web-denial article is published]. That article covers the denial reasons that apply to domains and the steps to remediate each one.
Because remediation varies by denial reason, working through the correct article first is the fastest path to getting your property re-evaluated.
How to submit your appeal to Sovrn Support
Once you have addressed the denial reason for your Sovrn Ad Exchange property, submit a support ticket to request a re-evaluation. To help Sovrn re-review the property quickly, include the following in your request:
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The exact domain or bundle ID that needs to be re-evaluated. Specify each property individually so there's no ambiguity about what to review.
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The denial reason you received for that property.
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A summary of the changes you made to remediate the denial, along with any supporting evidence (for example, proof of a license, an updated app-ads.txt entry, or an app-store listing that now discloses ads).
If you're appealing multiple properties, list each domain or bundle separately along with its corresponding fix. This lets Sovrn route each property to the right re-evaluation.
You can also loop in your Account Manager or Sales Engineer if you have one, but a support ticket with the details above is all that's required to start the appeal.
Questions? Concerns? Our team would be more than happy to help. Reach out to our Support Team here.