Sovrn reviews every domain and app bundle you submit before it's approved to monetize on the Sovrn Ad Exchange. When you submit a property, Sovrn runs it through a series of checks against our Network Quality guidelines and Publisher Code of Conduct to confirm the inventory is legitimate, safe, and eligible for demand.
What Sovrn evaluates during Ad Exchange approval
Sovrn's Ad Exchange approval process evaluates each submitted property across three main areas:
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Traffic quality. Sovrn assesses whether the traffic coming from your site or bundle is genuine human traffic that meets our invalid traffic (IVT) thresholds. Inventory generating high levels of IVT is not eligible.
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Content quality. Sovrn reviews the content on your property to confirm it's brand-safe, complies with the Publisher Code of Conduct, and doesn't fall into prohibited categories (for example, child-directed content, unsafe or copyrighted material).
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Ownership and authorization. Sovrn verifies that you're authorized to sell the inventory you're submitting. For web inventory this is confirmed through your
ads.txtfile, and for app inventory through yourapp-ads.txtfile, alongside a validsellers.jsonentry and a transparent supply chain (schain).
These evaluations draw on IAB Tech Lab guidelines, FTC regulations, app store requirements, third-party vendor insights, and internal audits.
How long Sovrn's Ad Exchange approval takes
Sovrn's Ad Exchange review is not always instant, because it depends on external data sources and, in some cases, manual audits. Authorization and compliance signals such as ads.txt, app-ads.txt, and sellers.json are monitored on an ongoing basis, and updates you make to these files are typically reflected within about two business days.
If a property is denied, Sovrn provides a denial reason in the platform wherever possible, along with guidance on how to resolve it. For a full breakdown of denial reasons and how to fix them, see My application/bundle was denied. How can I resolve this?
Questions? Concerns? Our team would be more than happy to help. Reach out to our Support Team here.