You can edit any existing ad tag directly from the Ad Tags tab under Advertising in the Sovrn Platform.
Find the tag you want to modify, then click the pencil icon in the Actions column. From here you can update the tag name, CPM floor price, passback tag, and other optional settings. Click Save when you're done.
Can I rename an ad tag?
Yes. Follow the same steps above — click the pencil icon next to the tag, update the Tag name field, and click Save. Sovrn recommends using clear, descriptive names that reflect the tag's placement and size (e.g., xyz.com_ROS_728x90) so your account stays organized as you scale.
Questions? Concerns? Our team would be more than happy to help. Reach out to our Support Team here.