How do I delete an ad tag?

Ad tags in Sovrn Ad Exchange cannot be permanently deleted, but you can archive them. Archiving a tag automatically pauses it and stops it from receiving impressions.

To archive a single tag:

  1. Go to the Ad Tags tab under Advertising.

  2. Find the tag you want to remove.

  3. Open the dropdown menu in the Actions column.

  4. Click the File Box icon to archive the tag.

Archived tags are moved to a separate Archived filter. You can view them at any time by clicking the Archived tags tab in the top-left under the filters.

Can I unarchive a tag?

Yes. Click the File Box icon in the top right to view your archived tags, then select Actions > Unarchive on the tag you want to restore. Note that unarchiving does not automatically resume the tag — you'll need to manually resume it before it starts receiving impressions again.


Questions? Concerns? Our team would be more than happy to help. Reach out to our Support Team here.