Does Sovrn support GZIP compression?

Yes. Sovrn's Ad Exchange supports GZIP compression for HTTP request and response bodies across all integrations. Sovrn recommends using GZIP — it reduces payload size, lowers bandwidth usage, and improves transfer performance.

How does it work?

When you send a GZIP-compressed request to Sovrn, you compress your JSON payload using the GZIP algorithm and set the Content-Encoding: gzip HTTP header. Sovrn's server decompresses the body automatically before processing.

You can also request a compressed response by including the Accept-Encoding: gzip header in your request — Sovrn will return a GZIP-compressed response if supported.

For implementation details, see How do I implement GZIP compression for my Sovrn integration?


Questions? Concerns? Our team would be more than happy to help. Reach out to our Support Team here.