Yes. Sovrn supports SKAdNetwork IDs for iOS applications and recommends that all iOS mobile app traffic have SKAdNetwork IDs operational and communicated in the bid request.
Including your SKAdNetwork IDs in the bid request enables demand partners to receive valid SKAdNetwork postbacks. This is essential for maintaining accurate performance tracking and revenue attribution on your iOS inventory — without it, buyers may have limited visibility into campaign performance, which can negatively affect demand and CPMs.
Where to Find Sovrn's SKAdNetwork IDs
You can access Sovrn's full list of SKAdNetwork IDs here: SKAdNetworkIDs_Sovrn
What You Need to Do
If you are a direct publisher, add Sovrn's SKAdNetwork IDs to your app's Info.plist file. For full implementation guidance, refer to Apple's official SKAdNetwork documentation.
If you are an intermediary or indirect publisher, Sovrn asks that you:
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Ensure your direct publishers sending iOS mobile app traffic have the relevant SKAdNetwork IDs operational
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Ensure Sovrn's SKAdNetwork IDs are communicated in the bidstream whenever applicable
Questions? Concerns? Our team would be more than happy to help. Reach out to our Support Team here.