//Signal Reload FAQ

Find out how to use the //Signal Reload product and understand the methodology we use.

This guide has two primary sections. The first section goes into the basics of //Signal and how you can get started with it. The second section explains how //Signal can be used. 

About the product and getting started

What is //Signal Reload?
//Signal Reload uses the //Signal technology of measuring viewability and user engagement to reload your ads after they have been in view, whilst the user is engaged on the page, for a certain period of time.

What does this enable me to do?
As a publisher, //Signal Reload enables you to create incremental, high-value impressions from your engaging content. 

What are the key benefits? 

  • Monetize the engagement on your site. 
  • Reload your entire demand stack.
  • Only reload ads that are viewable, whilst the user is engaged, which in turn ensures that the new impressions created are viewable, and increases your overall site viewability score. 
  • Available through one, easy //Signal integration. 

How does this differ from other tools? 

By only reloading ads that have been seen, and the user is engaging with the page, //Signal Reload ensures that the quality of your first impressions is maintained, whilst generating additional impressions and increasing your overall site viewability score.
//Signal Reload also allows you flexibility with where to apply the reload. You can exclude and/or change reload settings based on ad unit, Google Ad Manager settings, device, country and URL. 

How does //Signal determine whether an ad is viewable? 

Following the IAB’s standards, 50% or more of the ad creative’s pixels must be in view for at least 1 second. 

How does //Signal determine when a user is engaged?
To measure whether the user is engaged with the page, //Signal tracks 45 different events around mouse movement, touch, scrolling etc. that show the user is interacting with the page. //Signal then counts the amount of time in seconds these user events are taking place to determine engaged time. Find out more in the blog post

Which types of ads is //Signal able to reload? 

//Signal is able to reload ads served by Google Ad Manager that are larger than 50x50 pixels. 

Which ad servers does //Signal Reload support?

//Signal Reload supports Google Ad Manager.

Which header bidding wrappers does //Signal Reload support?

//Signal Reload supports Prebid.js, Index Exchange, Magnite and TAM/UAM’s header bidding wrappers. 

Am I able to exclude certain types of ads from being reloaded? 

You can exclude the reload from happening, or change the reload settings, based on ad unit, device, country and URL. By providing Sovrn with read-only API access to your Google Ad Manager (GAM) account, you can also do this based on GAM settings such as Line Item Types or Order IDs. 

What should I set my reload time to?
When setting your reload time you should consider how to maximize revenue per page without impacting the performance of the first impressions. As the //Signal Reload is based on the number of viewable engaged seconds each ad has seen (rather than just counting seconds regardless of whether the ad is in view or the user active on the page), this ensures the quality of your initial impressions isn’t impacted.

You can read more about the refresh standards we have proposed to the IAB, alongside GumGum, here

How do I get set up with //Signal Reload?

For existing //Signal customers, no additional code is needed on your site(s). The Reload can be added to your existing tag. Reach out to your Sovrn representative to get this added. 

To apply any GAM-related exclusions to when the reload happens, follow these instructions to grant read-only API access to Sovrn. 

To report on the reload within GAM, follow these instructions to add the key value ‘sovrn-reload=true’, which gets passed with each reload.  

For customers new to //Signal, you can start a free-trial of the Reload and all the other //Signal solutions through one, simple tag integration. Reach out to your Sovrn representative to get started.

I’m not live with //Signal Reload, but I’m seeing data in the Reload section of the Sovrn Platform. What does this mean? 

From measuring the viewability and engagement of your ads via your existing //Signal integration, //Signal is able to predict the potential uplift in impressions and viewability the Reload could provide.

Using the product

How can I see how the Reload is performing?

By navigating to the Reload section of Sovrn’s Platform, you can see a dashboard with the uplift in impressions and viewability from the Reload. You can see a summary of how the reload is performing, and view this data by site, device, day and individual ad units. Revenue data will be added to this dashboard soon.   

How often does data get updated?

Data is updated daily by 9am UTC for the previous day. 

Why am I seeing potential uplift data in the Reload dashboard? 

From measuring the viewability and engagement of your ads via your existing //Signal integration, if you are not currently live with the Reload, //Signal is able to predict the potential uplift in impressions and viewability the Reload could provide.

If <100 reload impressions were recorded in the time frame selected, potential uplift data will be shown in the dashboard. 

How is the potential uplift in impressions and viewability from the Reload calculated?

The uplift in impressions is calculated from the number of impressions in view that //Signal measured whilst the user is engaged on the page for 20 seconds. The uplift in viewability is calculated using the uplift in impressions, and average viewability score of //Signal Reload impressions of 80%.

How can I see how much revenue the Reload is generating? 

Revenue data from the Reload will be added to the dashboard soon. In the meantime, you can add the key value “sovrn-reload=true” to your GAM account, which is passed to GAM by //Signal with each reload impression, to report on the Reload performance within GAM.

Please note that using another ad reload at the same time is not recommended, the two technologies could conflict and impact the accuracy of data pulled using this key value in GAM. 

If you have any further questions, don’t hesitate to contact your Sovrn representative.