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Supported Bidders

An overview of the supported bidders within the Sovrn Ad Management platform. Includes integration and media types available and the information required for implementation. 

33across

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

siteId

Publisher GUID from 33Across

'examplePub123'

AdaptMX

Integrations: oRTB

Media Types: Display

Bidder Params:

Name

Description 

Example

site_id

Site ID from AdaptMX

cHJvcGVyLmlv

Adagio

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

organizationId

Id of the Organization.

'1010'

site

Name of the site

'mysite-com'

Amazon

Send the information below to your account manager or to admanagement@sovrn.com. Sovrn will complete the set-up, which includes pushing two Amazon orders to the connected GAM account.

  • Bidder Mappings (for TAM bidders only, not UAM)

  • Bid Mappings (Price Points) 

  • Publisher ID - to determine which publisher ID to provide, follow the steps below:

  1. Login to your Amazon account, click Resources (this will open a new tab)

  2. If you see Add Javascript in the menu, click on it and provide the pubID found in step 3

rtaImage (40).jpeg

  1. If you see Javascript Guide in the menu, ask your Amazon rep for your 4 digit Publisher Source ID

rtaImage (41).jpeg

Beachfront

Integrations: Out-stream 

Media Types: Display

Bidder Params:

Name

Description 

Example

appID

Beachfront Exchange ID.

'11bc5dd5-7421-4dd8-c926-40fa653bec76'

Concert (Vox)

Integrations: Header 

Media Types: Display

Bidder Params:

Name

Description

Example

partnerId

The Partner ID assigned by Concert.

‘partner_name'

Criteo

Integrations: Header 

Media Types: Display

Bidder Params:

Name

Description 

Example

networkId

The network ID from Criteo. 

456456

Epsilon 

Integrations: Header 

Media Types: Display

Bidder Params: 

Name

Description 

Example

site_id

The site ID from Epsilon.

'87293'

GumGum 

Integrations: Header, oRTB 

Media Types: Display

Bidder Params:

Name

Description 

Example

zone

Required for all bid requests tracking a single domain or site

'ggumtest'

slotId

Required for slot placement only

9

Note: When uploading an in-screen zone for GumGum, use sticky_horizontal in the sizes column.

Index Exchange 

Integrations: Header

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

siteId

An Index-specific identifier that is associated with this ad unit.

'9999990'

Kargo 

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

placementId

The placementId of the ad slot.

'_jWuc8Hks'

Magnite (Rubicon Project)

Integrations: Header

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

accountID

The publisher account ID

'4934'

siteID

A unique ID for your site

'13945'

zoneID

A unique ID for your site’s ad placements

'23948'

Mantis

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

property

The unique identifier provided for your entire account.

'8CUX0H51C'

zone

The unique identifier for the placement defined in Mantis admin.

'sidebar-top-1'

Media.net

Integrations: Header

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

cid

The customer id provided by Media.net

'8CUX0H51C'

crid

The placement id provided by Media.net

'1234567'

MediaGrid

Integrations: oRTB

Media Types: Display

Bidder Params:

Name

Description 

Example

uid

Represents the MediaGrid bidder system Ad Slot ID associated with the respective div id from the site page.

'407976'

NoBid

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

siteId

siteId is provided by your NoBid account manager(s)

'22076168766'

Ogury

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

assetKey

The asset key provided by Ogury

'OGY-CA41D116484F'

adUnitId

Your ad unit id configured with Ogury

'2c4d61d0-90aa-0139-0cda-0242ac120004'

Note: When uploading a Thumbnail ad unit for Ogury, use sticky_horizontal in the sizes column. 

OpenX

Integrations: Header

Media Types: Display, Outstream

Bidder Params: 

Name

Description 

Example

delDomain

OpenX delivery domain provided by your OpenX representative.

'PUBLISHER-d.openx.net'

unit

OpenX ad unit ID provided by your OpenX representative.

'1611023122'

Pubmatic

Integrations: Header

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

publisherId

Publisher ID

'32572'

Rise

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

org

Rise publisher Id provided by your Rise representative

'1234567890abcdef12345678'

Sharethrough

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

pkey

The placement key

'DfFKxpkRGPMS7A9f71CquBgZ'

Smart AdServer

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

siteId

The placement site ID

1234

pageId

The placement page ID

1234

Sonobi

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

placement_id

The placement  ID

'1a2b3c4d5e6f1a2b3c4d'

Sovrn

Integrations: Header, oRTB

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

tagid

The Sovrn Ad Tag ID

'315045'

Teads

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

pageId

Teads Page ID

2453

placementId

Teads Placement ID

113244

TripleLift

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

inventoryCode

TripleLift inventory code for this ad unit.

'pubname_top_banner'

Undertone

Integrations: Header

Media Types: Display

Bidder Params:

Name

Description 

Example

placementID

Your placement ID (provided by undertone)

1234

publisherID

Publisher ID (provided by undertone)

12345

Note: When uploading adhesion IDs for Undertone, use sticky_horizontal in the sizes column. 

Unruly (Nexxen)

Integrations: Header

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

siteId

The site ID from Unruly (Nexxen).

123456

Vidazoo

Integrations: Header

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

cId

The connection ID from Vidazoo.

'562524b21b1c1f08117fc7f9'

pId

The Publisher ID from Vidazo

'59ac17c192832d0011283fe3'

Xandr (Appnexus)

Integrations: Header

Media Types: Display, Outstream

Bidder Params:

Name

Description 

Example

placementId

The Placement ID.

234234

Need more help? 

If you still have questions or don't see a bidder that you work with, please reach out to admanagement@sovrn.com

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