Supported Bidders
An overview of the supported bidders within the Sovrn Ad Management platform. Includes integration and media types available and the information required for implementation.
33across
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Publisher GUID from 33Across | 'examplePub123' |
AdaptMX
Integrations: oRTB
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Site ID from AdaptMX | cHJvcGVyLmlv |
Adagio
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Id of the Organization. | '1010' |
| Name of the site | 'mysite-com' |
Amazon
Send the information below to your account manager or to admanagement@sovrn.com. Sovrn will complete the set-up, which includes pushing two Amazon orders to the connected GAM account.
Bidder Mappings (for TAM bidders only, not UAM)
Bid Mappings (Price Points)
Publisher ID - to determine which publisher ID to provide, follow the steps below:
Login to your Amazon account, click Resources (this will open a new tab)
If you see Add Javascript in the menu, click on it and provide the pubID found in step 3
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If you see Javascript Guide in the menu, ask your Amazon rep for your 4 digit Publisher Source ID
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Beachfront
Integrations: Out-stream
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Beachfront Exchange ID. | '11bc5dd5-7421-4dd8-c926-40fa653bec76' |
Concert (Vox)
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The Partner ID assigned by Concert. | ‘partner_name' |
Criteo
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The network ID from Criteo. | 456456 |
Epsilon
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The site ID from Epsilon. | '87293' |
GumGum
Integrations: Header, oRTB
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Required for all bid requests tracking a single domain or site | 'ggumtest' |
| Required for slot placement only | 9 |
Note: When uploading an in-screen zone for GumGum, use sticky_horizontal in the sizes column.
Index Exchange
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| An Index-specific identifier that is associated with this ad unit. | '9999990' |
Kargo
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The placementId of the ad slot. | '_jWuc8Hks' |
Magnite (Rubicon Project)
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| The publisher account ID | ' |
| A unique ID for your site | ' |
| A unique ID for your site’s ad placements | ' |
Mantis
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The unique identifier provided for your entire account. | '8CUX0H51C' |
| The unique identifier for the placement defined in Mantis admin. | 'sidebar-top-1' |
Media.net
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| The customer id provided by Media.net | '8CUX0H51C' |
| The placement id provided by Media.net | '1234567' |
MediaGrid
Integrations: oRTB
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Represents the MediaGrid bidder system Ad Slot ID associated with the respective div id from the site page. | '407976' |
NoBid
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| siteId is provided by your NoBid account manager(s) | '22076168766' |
Ogury
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The asset key provided by Ogury | 'OGY-CA41D116484F' |
| Your ad unit id configured with Ogury | '2c4d61d0-90aa-0139-0cda-0242ac120004' |
Note: When uploading a Thumbnail ad unit for Ogury, use sticky_horizontal in the sizes column.
OpenX
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| OpenX delivery domain provided by your OpenX representative. | |
| OpenX ad unit ID provided by your OpenX representative. | '1611023122' |
Pubmatic
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| Publisher ID | '32572' |
Rise
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Rise publisher Id provided by your Rise representative | '1234567890abcdef12345678' |
Sharethrough
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The placement key | 'DfFKxpkRGPMS7A9f71CquBgZ' |
Smart AdServer
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The placement site ID | 1234 |
| The placement page ID | 1234 |
Sonobi
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| The placement ID | '1a2b3c4d5e6f1a2b3c4d' |
Sovrn
Integrations: Header, oRTB
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| The Sovrn Ad Tag ID | ' |
Teads
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Teads Page ID | 2453 |
| Teads Placement ID | 113244 |
TripleLift
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| TripleLift inventory code for this ad unit. | 'pubname_top_banner' |
Undertone
Integrations: Header
Media Types: Display
Bidder Params:
Name | Description | Example |
---|---|---|
| Your placement ID (provided by undertone) | 1234 |
| Publisher ID (provided by undertone) | 12345 |
Note: When uploading adhesion IDs for Undertone, use sticky_horizontal in the sizes column.
Unruly (Nexxen)
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| The site ID from Unruly (Nexxen). | 123456 |
Vidazoo
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| The connection ID from Vidazoo. | '562524b21b1c1f08117fc7f9' |
| The Publisher ID from Vidazo | '59ac17c192832d0011283fe3' |
Xandr (Appnexus)
Integrations: Header
Media Types: Display, Outstream
Bidder Params:
Name | Description | Example |
---|---|---|
| The Placement ID. | 234234 |
Need more help?
If you still have questions or don't see a bidder that you work with, please reach out to admanagement@sovrn.com