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Analytics in Commerce

The Analytics dashboard contains metrics to help you understand how your affiliate links are performing. Read more on the dashboard, understanding CPA and CPC metrics, and more.

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What is the Analytics dashboard and where can I access it? 

How quickly does the dashboard update? 

Why has the revenue in my Dashboard dropped?

Why aren't page views showing in my dashboard? 

What are CTR and EPC?

What is the definition of an action? 

What are CPC and CPA? 

How do CPA and CPC programs work and how can I understand them in my dashboard?

Will I earn on a CPC or CPA basis? 

Can I disable CPC or CPA merchants?

Why does my web tracking tool show more clicks than the Analytics dashboard?

Why don’t I see all of my clicks in the Dashboard?

Why does the Transaction Reporting API have different data than my dashboard?

How do I see a list of purchased products?

Why don't I see revenue in my dashboard for a sale with a travel/event merchant that I know occurred?

Is there a way to print or download the generated chart?

How does the dashboard display currencies other than USD and how are exchange rates calculated?

I still need help. 

What is the Analytics dashboard and where can I access it? 

The Sovrn Commerce Analytics Dashboard found here allows you to view your performance from a combination of metrics most important to your content strategy.

 

How quickly does the Dashboard update?

The Commerce Analytics dashboard updates in real time. You will be able to see clicks and page views as the are happening while revenue will show up the moment it is made available to Sovrn.

Note: Page views will only be tracked if you have installed the Commerce Javascript on your site. 

Why has the revenue in my Dashboard dropped?

Revenue normally stabilizes within five days but can continue to change as Commerce is paid by merchants and revenue reversals are processed. Revenue never technically locks, but is almost always stable by the time payments are made.

Merchants can reverse commissions for various reasons including, but not limited to:

  • An order is canceled
  • Merchandise is returned
  • A discount code or coupon is used when the order was placed
  • The merchant believes the traffic driven to a CPC campaign is illegitimate

For more details on reversals and adjustments to revenue, see this article.

Finally, note that the Dashboard defaults to showing the past 30 days. If you earned more revenue 31 days ago than you did yesterday, it can appear at first glance that your revenue has dropped or disappeared. You can use the date filters to see past revenue.

Why aren't page views showing in my dashboard? 

Page views will not show in the dashboard if you have only implemented Links aka Anywhere links on your site.
To see page view reporting, you must use the Javascript method of Commerce installation. See how to do this here

What are CTR and EPC?

CTR stands for click-through rate. We calculate your CTR by dividing your total number of clicks by impressions and multiplying that number by 100.

EPC stands for earnings per click. We calculate your EPC by dividing your revenue by your total number of clicks. Note that EPC is a calculation; it is not a guaranteed flat rate that you will earn per click (CPC rate).

What is the definition of an action? 

An action is defined as something that results in a revenue event. Depending on the type of program you affiliate with, actions can take on different meanings.

  • For CPA Programs - sales or leads (i.e. someone signing up for a subscription) for a given merchant program.
  • For CPC Programs - a click that earns revenue for sending your user to the merchant page.

What are CPC and CPA?

CPC (Cost per Click)

CPA(Cost per Action)

How do CPA and CPC programs work and how can I understand them in my dashboard? 

There are two ways to earn money through Sovrn Commerce: CPA (cost per action) programs, and CPC (cost per click programs). For CPA programs, publishers earn a commission on any sales that result from a click. For CPC programs, publishers earn a flat rate for each qualified click they send to the merchant.

If you have revenue without sales in your Dashboard, this likely is CPC revenue.

If a merchant maintains both a CPA and CPC program (marked CPC/CPA in the Merchant Explorer), your click can be routed through either a CPA program or a CPC program. It is never the case that a click can earn through both programs simultaneously. Our system determines which program will yield the highest amount of revenue for our publishers over the long run and routes the click appropriately.

Will I earn on a CPC or CPA basis? 

Sovrn currently enables both CPC and CPA affiliation when you sign up for an account. This will give you access to more merchants (as many merchants only offer a CPC or CPA affiliate program), and can help to increase your average Earnings per Click. If a merchant operates both a CPC and CPA affiliate program, Sovrn will send your click to the highest paying merchant, taking into account your eligibility for both the CPC and CPA programs. The individual attributes of your click may restrict its eligibility to only the CPC or CPA affiliate program, at the discretion of the merchant. 

Can I disable CPC or CPA merchants? 

If you are a loyalty site, you may want to disable CPC based affiliation, as this will not track any sales that your user generates on the merchant’s site, and will instead compensate you for eligible clicks that you are sending to the merchant’s site. However, please note that removing CPA or CPC affiliation could limit the number of merchants that you can work with, and decrease your average earnings per click potential. We do not recommend disabling CPC affiliation for most use cases, as it will lead to a decrease in revenue.

If you would like to learn more about this, please reach out to Sovrn Support at commercesupport@sovrn.com. 

Why does my web tracking tool show more clicks than the Analytics dashboard?

Sovrn Commerce only tracks affiliate clicks. If you are generating clicks that are ineligible to earn, these clicks will not appear on your Dashboard. Some of the reasons for ineligible clicks include the following:

  • The merchant program is restricted.
  • The merchant is paying out on a CPC basis and your link is not on the daily list of eligible products.
  • The person clicking on your link is outside the list of countries from which the merchant is accepting traffic.

📄Note:

You can see your unaffiliated clicks by running a delivered report.

Here's how - more specifically you'll want the Non-monetized Clicks Report

Why don’t I see all of my clicks in the Dashboard?

The Analytics dashboard gives you an overview of your performance with Sovrn by providing you with the top preforming 1000 Merchants, Pages, Links and pieces of merchandise.

  • If you would like to access your full performance, you can download our Revenue Update Report or use our Transaction Reporting API. Please note: the Transaction Reporting API provides complete data but does not offer real-time reporting yet. We plan to update this soon to allow you to see the same data you see in your dashboard. 

Also, your dashboard only shows affiliated clicks, which are clicks that have the opportunity to earn revenue. Some clicks may not appear due to a variety of reasons, such as:

  • clicks from unsupported geographies
  • merchant sensitivity types
  • unsupported domains.
Please note that you must be approved in order to see clicks in your dashboard - any clicks made during your onboarding will not affiliate or earn revenue. See above for how to see unaffiliated clicks. 

How do I see a list of purchased products?

Not all merchants provide information on merchandise sold. However, if the merchant does provide that information, Sovrn Commerce will pass it along to the publisher. You access that information at this site and follow these steps:

  1. Access the Dashboard
  2. Click on the drop down menu on the bottom right of the screen
  3. Select "Merchandise"

Some merchants do not offer product names in their sales data. In these cases, merchandise line items may show up as "N/A",  "null", or blank depending on the network.

Why don't I see revenue in my dashboard for a sale with a travel/event merchant that I know occurred?

Most merchants pay a commission on the day of the sale, which in turn will typically reflect in the Dashboard within an hour. However, event-based merchants (travel, hotels, sporting events, etc.) typically pay a commission after the event has completed.

Is there a way to print or download the generated chart?

Yes. In the upper righthand corner of the chart, you will see a icon. It will download in CSV format.

How does the dashboard display currencies other than USD and how are exchange rates calculated?

Sovrn Commerce only reports and pays out in the U.S. dollars (USD). In cases where other currencies are initially involved, Sovrn Commerce queries the Open Exchange Rates' API to calculate the conversion. More about Open Exchange Rates can be found at their website.

I still need help. 

If you still have questions or need help, please reach out to Sovrn Support.