The Sovrn Commerce dashboard contains metrics to help you understand how your affiliate links are performing. Read more on how to use the dashboard.
The Sovrn //Commerce, formerly VigLink, Dashboard allows you to view your performance from a combination of attributes most important to your content strategy, giving you insight into how to exponentially grow your profits.
How quickly does the Dashboard update?
What are CTR and EPC?
CTR stands for click-through rate. We calculate your CTR by dividing your total number of clicks by impressions and multiplying that number by 100.
EPC stands for earnings per click. We calculate your EPC by dividing your revenue by your total number of clicks. Note that EPC is a calculation; it is not a guaranteed flat rate that you will earn per click (CPC rate).
Why has the revenue in my Dashboard dropped?
Revenue normally stabilizes within five days but can continue to change as Sovrn //Commerce is paid by merchants and revenue reversals are processed. Revenue never technically locks, but is almost always stable by the time payments are made.
Merchants can reverse commissions for various reasons including, but not limited to:
- An order is canceled
- Merchandise is returned
- A discount code or coupon is used when the order was placed
- The merchant believes the traffic driven to a CPC campaign is illegitimate
Finally, note that the Dashboard defaults to showing the past 30 days. If you earned more revenue 31 days ago than you did yesterday, it can appear at first glance that your revenue has dropped or disappeared. You can use the date filters to see past revenue.
Why do I have revenue without sales?
There are two ways to earn money through Sovrn //Commerce: CPA (cost per action) programs, and CPC (cost per click programs). For CPA programs, publishers earn a commission on any sales that result from a click. For CPC programs, publishers earn a flat rate for each qualified click they send to the merchant.
If you have revenue without sales in your Dashboard, this likely is CPC revenue.
If a merchant maintains both a CPA and CPC program (marked CPC/CPA in the Merchant Explorer), your click can be routed through either a CPA program or a CPC program. It is never the case that a click can earn through both programs simultaneously. Our system determines which program will yield the highest amount of revenue for our publishers over the long run and routes the click appropriately.
Who does my web tracking tool shows more clicks to a merchant than the Dashboard?
Sovrn //Commerce only tracks affiliate clicks. If you are generating clicks that are ineligible to earn, these clicks will not appear on your Dashboard. Some of the reasons for ineligible clicks include the following:
- The merchant program is restricted.
- The merchant is paying out on a CPC basis and your link is not on the daily list of eligible products.
- The person clicking on your link is outside the list of countries from which the merchant is accepting traffic.
For reporting purposes, Sovrn //Commerce recommends creating a separate Site for any platforms you might use Anywhere links (email, Twitter, etc.). You can then view the data for each Site separately by using the dropdown underneath the "ALL SITES" filter.
You can create a new site by visiting this site here and clicking on the orange "ADD SITE" button.
How do I see a list of purchased products?
Not all merchants provide information on merchandise sold. However, if the merchant does provide that information, Sovrn //Commerce will pass it along to the publisher. You access that information at this site or with the following steps:
- Access the Dashboard
- Click on the "Sales" tab at the top
- Scroll to the table at the bottom of the page
- Click the "Merchandise" tab at the top right of the table
Some merchants do not offer product names in their sales data. In these cases, merchandise line items may show up as "N/A", "null", or blank depending on the network.
I know I had a sale for a travel/event merchant, but don't see revenue in my Dashboard. Why?
Most merchants pay a commission on the day of the sale, which in turn will typically reflect in the Dashboard within 2-5 days. However, event-based merchants (travel, hotels, sporting events, etc.) typically pay a commission after the event has completed.
Is there a way to print or download the generated chart?
Yes. In the upper righthand corner of the chart, you will see a print icon and a download icon. You can download the chart in the following file formats: CSV, JPG, PDF, PNH, SVG.
Can my Dashboard be displayed in a currency other than USD? How does Sovrn //Commerce calculate exchange rates?
Sovrn //Commerce only reports and pays out in the U.S. dollars (USD). In cases where other currencies are initially involved, Sovrn //Commerce queries the Open Exchange Rates' API to calculate the conversion. More about Open Exchange Rates can be found at their website.