If you're building ads or changing your design for placement of programmatic ads you'll need to know the ad sizes and layouts. Here is our size guide.
These are the Sovrn ad sizes for display, mobile, video and in-view ads. These ad types provide a wide range of formats for publishers to monetize their websites. We recommending testing different ad sizes in zones to optimize ad performance.
Display Image Ad Sizes
Display ad sizes typically represent the majority of publisher ad revenue. To maximize revenue while offering an optimal user experience, we recommend six or fewer ad zones per page.
Below is a list of display ad sizes available at sovrn:
970 X 250 - Billboard. Large ad format to use above main content. Large ad size increases ad viewability and engagement.
970 X 90 - Large Leaderboard. Top Performing Ad. Significantly larger than the standard leaderboard, this size gives advertisers more room to communicate and engage with readers.
728 X 90 - Leaderboard. Top Performing Ad. Has high demand inventory. Performs well above the navigation bar and/or main content.
768 X 640 - Tablet Landscape.
468 X 60 - Banner. Typically used when the space can't fit the 728 X 90. Placed above the navigation bar and/or main content or between content sections with the web page.
300 X 1050 - Portrait. Large ad format to use on left or right sidebar to replace 300 X 250 ad zone or 160 X 600 ad zone.
160 X 600 - Wide Skyscraper. Top Performing Ad. Has high demand inventory. Use along left and right sidebars.
120 X 600 = Skyscraper. Use along left and right sidebars.
160 X 90 = Vertical Medium. Use in small ad zones.
300 X 600 -Half Page. Top Performing Ad. Has high demand inventory. Provides high viewability and engagement for advertisers and as a result, advertisers are typically willing to pay more for this size.
336 X 280 - Large Rectangle. Top Performing Ad. Has high demand inventory. Performs well in side bar and especially between organic content.
300 X 250 - Medium Rectangle. Top Performing Ad. Has high demand inventory. Performs well in side bar and especially between organic content.
250 X 250 - Square. Top Performing Ad. Used in smaller spaces that cannot accommodate the 300 X 250 ad size.
Below are example layouts for above the fold display ads:
Mobile Image Ad Sizes
Mobile ads are available in the following sizes for iPhone, Android and other smart phones with full HTML browsers.
320 X 480 - Interstitial Portrait
300 X 250 - Medium Rectangle
320 X 100 - Large Mobile Banner
300 X 50 - Small Banner
320 X 50 - Mobile Leaderboard
Mobile Medium Rectangle
Mobile Banner Ad
Mobile Leaderboard Ad
Video Ad Sizes
Make money on your display and mobile video content.
Video revenue without the need for video content. Sovrn Outstream is premium video advertising that is fully responsive, highly viewable and gives readers playing control.
We serve in-stream video ads either in the beginning, mid or after your video content, and you make money on each impression.
Sovrn //Signal ad units take the uncertainty out of viewability by serving creatives only when in view of a person.