What is the Difference Between Estimated Data and Actual Data?

Ad Management utilizes two different kinds of data. Estimated Data is based on Ad Management's impression-level data, is real-time, and highly customizable, however, it isn't financially accurate, as it is an estimation. Actual Data that is provided by each Ad Management demand partner, and is accurate for finances. 

What is Estimated Data?

Estimated Data can power quick insights on a single or multi-dimension level. Utilize pre-built dashboards that we have created for all publisher accounts, or create your own dashboards from data pulled from the "Explore" feature in Looker.   

Estimated Data can be found by clicking on "Home" or “Analytics” and with any of the options there. See below:

What is Actual Data?

Actual Data is the data that is provided to Ad Management by each demand partner. Each demand partner takes some time to provide these numbers to Ad Management, and as a result, it's often much slower than Ad Management estimated data. That said, these numbers are accurate in that they are the numbers that Ad Management will pay out to each publisher.    

Actual Data can be found by clicking “Billing” and then on “Revenue” in your account. See below:

Need more help? 

If you still have questions, please reach out to admanagement@sovrn.com