1. Sovrn Ad Exchange
  2. Account Setup & Getting Started

Getting Started with Sovrn Ad Exchange

Find information here on how to setup your account and complete the approval process.

General Overview

This is the general getting started process.

Click each box below to see more details:  

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What is Sovrn Ad Exchange? 

Getting started general overview

How do I sign up for an account? 

When signing up with Sovrn, do I need to sign a contract?

Does Sovrn have a Privacy Policy?

What is sellers.json and why does Sovrn need this information from me? 

How do I submit a site? 

What is Ads.txt and why do I need it on my site? 

How do I install Ads.txt? 

What is the approval process for Ad Exchange? 

How do I know if my site is approved? 

Why don't I have any ad revenue yet? 

I got approved! Now what? 

I still need help. 

What is Sovrn Ad Exchange? 

The Ad Exchange allows you to monetize by putting ads on your site. Ad Exchange connects you to Sovrn's Premium demand partners, procured by Sovrn's expert demand team. 

The Ad Exchange supports OpenRTB, Google Open Bidding, Prebid.js,  and Amazon's Transparent Ad Marketplace. 

How do I sign up for an account? 

Sign up for a free account here

You can use an email and password, or choose to use your Google account to sign up. 

Find out more about terms and conditions/policies here and upon account creation.

When signing up with Sovrn, do I need to sign a contract?

No, we do not ask our publishers to sign a contract. However, we do require publishers to accept Standard Terms and Conditions, which can be found online here. During the onboarding process, your Sovrn contact will send you a welcome email including our Standard Terms and Conditions and an option to opt-in.

Does Sovrn have a Privacy Policy?

Yes, to view the Sovrn Privacy Policy click here.

What is sellers.json and why does Sovrn need this information from me?

During account sign up, Sovrn will collect information from you that we need to meet the IAB Sellers.json specification. See the spec here

The purpose of this specification is to increase trust in the supply chain by enabling advertisers  (buyers) to identify the entities (publishers) that are selling inventory (directly or via an intermediary). Providing this information to us will make your inventory more valuable because we will be able to provide confirmation to advertisers that we are working with legitimate, awesome publishers.

How do I submit a site? 

Navigate to the Sovrn Platform here. 

1. Navigate to the Sites page by finding the user menu on the bottom right corner of the screen, click Sites.

2. Click Submit a New Site

3. Enter the domain of the site you'd like to submit.  You only need to enter the root/primary domain of your site, no need to submit subdomains or individual site pages. 

4. See your domain listed under My Sites in the Pending tab. This means it is in review with our Network Quality team to ensure your site is a good fit for our network and that you will find success with our demand partners and vice versa. Find out more about the approval process here. It may take some time for your evaluation to be completed.

5. Make sure to follow the next step in the General overview for getting started, which is to install ads.txt on your page.  This will be required to get approved. 

What is Ads.txt and why do I need it on my site? 

For more information on ads.txt and its importance, please see this article:

Ads.txt and Sovrn Ad Exchange

How do I install Ads.txt? 

📄 Note:

Find your ads.txt lines in the platform here

Please see our resources for installing your ads.txt lines here:

What is the approval process for Ad Exchange? 

Sovrn strives to provide buyers and sellers with a safe, transparent, and fair marketplace. That’s why we have site evaluation and why our approval requirements are stricter than most exchanges.

Make sure you've followed these steps. After that, you'll be automatically added to the queue for our Network Quality team to evaluate you. 

Registration -> Submit a Site -> Install ads.txt lines

Make sure your site is live and not behind a login screen. Otherwise our Network Quality team will not be able to evaluate you, resulting in a denial. 

Check our policies and code of conduct to make sure you are in compliance. This does not constitute a full list and is meant only as a guide for publishers wanting to work with Sovrn.

Sovrn reserves the right to update this list at any time without notice and to refuse or revoke participation of any publisher based on its own judgment.

See below how to know when your site is approved.

How do I know if my site is approved? 

You'll be notified via email when your evaluation has taken place and of the results. Until then, please see the Sites page in your account. Under My sites, you'll be able to see which domains are Approved, Pending, or Denied.  

Why don't I have any ad revenue yet? 

Before ads will serve on your page, your site must be approved in the Sovrn network. Please review the General getting started overview and make sure you've completed all the steps.

Once a site is submitted it can take 24 - 72 hours in order to review and communicate the status of your site. You will receive an email explaining your status with instructions on implementing Sovrn tags if your site is approved.

Once you have been approved, make sure to move on to the next steps - you'll need to choose a method and implement ads on your site in order to start seeing revenue. 

I got approved! Now what? 

You'll want to make sure the rest of your account is set up so we can start paying you! Make sure to complete these items as next steps:

Choose a method and start implementing ads on your site:

I still need help. 

Still have questions? Feel free to reach out to the Sovrn Support team for help from a real-live person.