1. Sovrn Data Products

Mobile Data Product Overview

App data is of increasing value to advertisers who use the data to power sophisticated ad targeting. For Publishers with SDK and Apps, Sovrn collects and monetizes data from the device. Sovrn distributes data to the advertiser and pays the publisher.

Workflow

The Publisher will make the Mobile Data available for retrieval on the Sovrn SFTP. Requred data elements include mobile_ad_id, ip_address, and hashed_email (MD5, Sha 1 and Sha 256).

Example

<mobile_ad_id>   <id_type>   <ip_address>   <timestamp>   <lc_md5_hashed_email>   <lc_sha1_hashed_email>   <lc_sha_256_hashed_email>   <country_code>    <device_model>   <os_version>   <device_language>   <user_agent>   <model>   <package_name>   <wireless_carrier>   <wireless_network>   <wireless_roaming>   <uc_md5_hashed_email>   <uc_sha1_hashed_email>   <uc_sha_256_hashed_email>   <us_privacy>  <publisher_sub_id>  <gdpr_flag>  <gdpr_tcf_v2.0_consent_string>

Sample Line

0001deca-4724-4689-XXXX-XXXXXXXXX<TAB>IDFA<TAB>66.249.XX.XX<TAB>1504133185<TAB>6f3f12202bf828d8f90946XXXXXXXXXX<TAB>83639a7e945cfa6425a90bec5205f1XXXXXXXXXX<TAB>0c596390201629aa72e1ef6c8150cb68782ada9eac3432c05d5449XXXXXXXXXX<TAB>ES<TAB><TAB><TAB><TAB>Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/45.0.2454.85 Safari/537.36<TAB><TAB><TAB><TAB><TAB><TAB>728bb961edf95a346ab0eeXXXXXXXXXX<TAB>cef21c1034d177dabc5e1db0329ec0XXXXXXXXXX<TAB>9da8f8f27c79d2bfdab2371e06c9b7f67f5c611366f2117179edfaXXXXXXXXXX<TAB>1YN-<TAB>1<TAB>1<TAB>BOm53cnOm53cnDlABAENCl-AAAAm-AdAACAAoABsAGAAZAA4ACAAEgALQAZAA0ABwAD6AIoAjABMgCgAKIAWwA0ACEAEVAI4AkABNACfAFKALcAcgA_QDMAJPATe

Target Market

Brands, Agencies, Cross-Device and Data companies looking to enhance their targeting, measurement, and attribution practices.

Publisher Benefits

  • Monetize your in-app data and create a new recurring revenue stream
  • Access the Sovrn identity graph and make your app audiences targetable in desktop and mobile