Key Value Report Setup for Signal Licensing
Smooth performance is our goal. To ensure we don't hit any snags in the implementation of Signal Licensing, we ask that you set up daily automated reports in Google Ad Manager (GAM).
This is to create the key value report required to help the Sovrn team track performance. If you have not already created the key value “sovrn-reload=true” please see: Key Value Setup for Signal Licensing.
The key value above can be used in any of your internal reporting purposes, and you are free to pull data with that key value at any time. This article defines the parameters to include in your daily report as required by Sovrn for tracking purposes.
We suggest you give us temporary admin access to GAM in order to pull the correct report, or you can set this up on your own with these simple steps:
Within your GAM account, go to Reports > Queries > New Query.
Name the report, e.g. “Sovrn Signal KV Report”
Report Type: Historical
Date Range: Month to date
5. Setup the filter: Key-values contains sovrn-reload
6. Dimensions to include:
Time Unit = Date
Inventory = Key-values
Delivery = Demand channel
7. Metrics to include:
Unfilled Impressions
Total Impressions
Total CPM
CPC revenue
Total average eCPM
Ad Server Impressions
Ad server average eCPM
Ad server CPM & CPC Revenue
AdSense impressions
AdSense Revenue
AdSense average eCPM
Ad Exchange impressions
Ad Exchange Revenue
Ad Exchange average eCPM
Yield group impressions
Yield group estimated revenue
Yield group estimated CPM
Scheduling & Permissions
The following steps will ensure that Sovrn receives key value reports so we can keep track of performance, and to help troubleshoot.
In your report, you'll need to use the following settings...
You will need to add amteam@sovrn.com as a new contact in your Google Ad Manager settings to continue.
You can use the following screenshot to setup amteam@sovrn.com as a contact.
Be sure to save your changes!
Of course, if you get stuck, please reach out to support@sovrn.com for assistance.