House & Direct Sold Campaigns

House Campaigns:

These allow us to display ads relevant to your brand when errors in the bidstream occur or ad CPMs fail to clear the set floors for programmatic ads in an auction. 

These ads need to be provided to us to traffic along with some info. The best option is a static ad with a clear CTA. Keeping the file size down is also helpful to make serving quick and light on the site. Images should be in JPEG or PNG file format. A minimum of one banner per size is ideal. Both Desktop and Mobile.(see normal sizes below)

Fill out the attached “House Ads Template”:

Direct Sold Campaigns:

We can serve Direct Campaigns alongside programmatic ads. These campaigns are sourced from your sales team to help boost revenue from known advertisers. We can assist with some details when a buyer requests them. Please reach out to your Rep with more information of those requests.

These ads need to be provided to us to traffic along with the following information: Flight Dates, Targeting, Goal number of Impressions, Agreed upon CPM rate, and all of the below deliverables.

Fill out the attached “Direct Sold Ads Template”:

Both solutions require the following information.

1. Ad Sizes: Normal ad sizes include 728x90, 300x250, 160x600, and 320x50. You may also have 970x90, 970x250, and 300x600.  If you have Custom sizes on your site please let us know if you would like to also include those for targeting.

   1. If you are unsure of your site sizes you can look in our dashboard.

      1. 

2. Click URLs: URLs can be per ad format/size or for just one URL used for all provided ads. 

   1. For a General URL Please note this on the sheet.

   2. For the Per Creative URL, please include what URL to use with what creative in the sheet.

3. Ad Placement Details:

   1. For House ads, we usually run them “run of site”. If you have a desire to target other variables please let us know.

   2. For Direct Campaigns, we will need to know if there are any required targeting. (ad the details to the sheet you will provide)

      1. Examples

         1. Geographic locations

         2. Key Values

         3. Ad Slots

         4. Time Of Day

         5. Device

         6. etc.

Deliverables:

• Drafted instructions for our Ops Team to traffic the ads.

• All files correctly formatted for ad serving sent via email.

• The sheet that includes all the details needed for a successful campaign.

Please contact your rep with any additional questions you may have.

House Ad Template.xlsx

Direct Sold Ad Template.xlsx