How to Manage Convert in Your Sovrn Commerce Account

Learn how to mange the settings to prevent Convert, or Optimize from working on certain parts of my site.

Publishers can access their Settings at

Note that changes to your Settings can take up to 24 hours to take full effect.


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Convert's main function is to scan your content and automatically turn any existing merchant links into affiliate links. The core feature cannot be turned off from the panel; if the Javascript is installed on your site, Convert will run.

Reaffiliate Affiliated Links

If you have existing affiliate links on your site, this setting will allow you to overwrite them. Please note that this feature only works on some affiliate links. To overwrite these links, make sure this box is checked. To make sure Sovrn //Commerce bypasses these links, make sure this box is unchecked. Please note that the Sovrn javascript may still attempt to affiliate some already affiliated links on your page (see "Preventing the Sovrn Script from Affiliating Links" below).

Link URLs

By default, Convert will only automatically affiliate existing hyperlinks. If you also want Convert to turn plain text URLs into affiliate links, check this box.

Optimize Links

The Optimize Links feature will allow Sovrn //Commerce to transform links into affiliate links for a different merchant that is carrying the exact same product. Sovrn //Commerce will optimize the merchant in cases where one merchant is paying a higher commission rate or where the publisher is not approved to work with the original merchant.

Advanced: Link Target

Decide whether you want users to be directed to the merchant page in the current window or a new window. We recommend that you select "New window," which offers a better user experience.

Preventing the Sovrn Script from Affiliating Links

In some instances, you may not want the script to Convert one of your links into a Sovrn Affiliate link. You can prevent a link from being converted by adding certain labels (called CSS “classes”) to your site’s HTML. You can add ‘norewrite’ to ensure that links are never converted on specific parts of a page. Alternatively, if your link Optimization setting is enabled, you can use ‘nooptimize’ to ensure that certain links are never optimized.

To prevent a single link from being monetized, the HTML would look like this: 

<a href="" class="norewrite">Commerce ignores this</a> 

And the link would look like this:

To prevent multiple links from being monetized, you would add the "norewrite" class to a parent HTML element.

The HTML would look like this:

<div class="norewrite">

None of these links will be converted by Commerce.
<a href="">Not this one</a>, or even <a href="">this one</a>.


<a href="" href="">However, this one will be converted</a>

And the links would look like this:

None of these links will be converted by Commerce. Not this one, or even this one.
However, this one will be converted

If your HTML already has another class where you’d like to use one of ours, just add a space between them. They’ll both work as expected:

<div class="myclass nolinks">
My Nikon D7000 is amazing! Commerce will not insert a link on the text Nikon D7000.</div>