Coupon Onboarding Guide for Commerce

Let's get fully approved and onboarded as a Coupon or Deal Publisher with access to the Coupon API!


Unlike other affiliate platforms, Sovrn Commerce requires all sites to implement or install our affiliate links and generate clicks before reviewing a site for approval. If approved, you'll be able to affiliate with tens of thousands of merchants without the need to apply to these merchants individually. To help get you through our review process, we've developed this onboarding guide, which will give you instructions, tips, warnings, and extra resources to give your account the best possible chance at approval. 

This onboarding guide is best suited for publishers who have a coupon site, and are hoping to utilize Sovrn's affiliate links and Coupon API. There are a couple aspects that are unique to Coupon or Deal Publishers, which we will walk through in this guide!

This guide will walk through the following steps (and you can skip to a specific step by clicking an icon below)


Screen Shot 2022-06-14 at 11.55.43 AMScreen Shot 2022-06-14 at 11.52.15 AMScreen Shot 2022-06-14 at 11.52.33 AMScreen Shot 2022-06-14 at 11.52.49 AM


You can create your account here. Sign up is free. 

  • To create your account, you can use an email and password, or Single Sign On with your Google Account. 
  • You’ll be prompted to verify your email address after initial submission.


Once confirmed, sign in to your account here. Upon your first sign in, you’ll be prompted to accept our terms and conditions and submit your first site through our onboarding flow.

accepting terms and conditions 3

Select the method that best matches how you publish your content. For most Coupon Publishers, this is the website option. From the drop down, please choose between "Wix" or "Other", depending on where you built your site. 

type of site-2

Next, enter your website URL. Don’t worry, if you have multiple sites you will be able to add additional ones later on! Be sure to enter the URL of the site that you intend to send us traffic from when you create your first link! Screen Shot 2022-06-03 at 11.59.41 AM

Be sure to select the “Coupon/Deal Site” option. It's extremely important to categorize your site correctly from the very start. As a coupon site, this will help your transparency and ability to work with merchants in the future. 

You can select multiple options if more than one applies to your site! 

Screen Shot 2022-06-03 at 12.00.36 PM

Warning 🚨

There’s nothing more important to merchants than transparency and understanding as much about their customers as possible. Mis-categorization can negatively impact the relationship with merchants down the road, and close the door on future opportunities.


The same applies to your content; be sure to select the “Shopping & Coupons” option. Note: You can't select multiple options here, even if you do have a particular product focus. 

Screen Shot 2022-06-03 at 12.02.26 PM


You're making great progress! Now that you've gone through Sovrn's onboarding flow, we will need you to implement one of Sovrn's affiliate link options. As a coupon site, we recommend installing the Sovrn Commerce Javascript.


After you exit the sign up screen screen and work flow, go to the "Install" page in your Dashboard here

Installing the javascript gives you access to our main feature, Convert. Convert looks for product links on your site and "converts" these links into an affiliate link automatically!

You can click here to view your account's Javascript snippet. You will want to copy the code snippet by clicking the small copy icon. From there, install the code at the very end of your page, just before the <\body> tag. Since the code needs to be present on every page where you want Sovrn to affiliate links, we recommend  adding it to your site's template. You can also find Google Tag Manager, AMP, Wordpress, and other installation methods by clicking on their respective logos on the Install page. 

Screen Shot 2022-06-03 at 12.11.56 PM-1

If you are looking for a more customized way to create affiliate links, you can use our API to create links programmatically. You can find more information about the commerce APIs here

You can also use the Create Links feature to generate individual affiliate links. You can learn more about this tool here


Generate Clicks

Once you've implemented Sovrn Commerce through our APIs, we will need to see a few clicks routing through these links. This allows us to check on your installation and ensure that we are receiving traffic successfully. We recommend sending a few test clicks through these links, or having your users click on the links that you created. 

Warning 🚨

  • You won't be able to monetize on this traffic yet - so don't send through too many clicks! 
  • You won't see this traffic on your Sovrn dashboard. Clicks, Sales and Revenue will only begin to appear if you are approved. 
  • Here are some tips on how to drive high quality traffic to your site/page. 

Get Approved

You've gotten through our implementation process! Now that you've generated a click, your site has been added to our team's list to review. We'll review this site as quickly as we can, but it may take 5 business days before you receive an email with your approval status.

📄 Note:

See the status of your site on the Site configuration tab in the Sovrn Platform. 

If you have not received an update with your site's approval status, and you are not seeing clicks in your Sovrn dashboard after 5 business days, please reach out to


  • Please display your Sovrn affiliate link in a clear, easy to find location on your site. We need to see an example of this link to complete our review.
  • Make sure you adhere to the Sovrn code of conduct. Please review it here. 
  • Laws and regulations require the use of using disclosure statements in your content. Review what a disclosure statement is, and how to use them here
  • Want more info on our approval process? You can find more information here.

Next Steps

Congratulations! You've successfully onboarded your first site onto Commerce. Here are some next steps to finish entering your account information, and to set you up for success moving forward. 

Affiliate with Merchants

If your site is approved for Sovrn Commerce, you can now affiliate with tens of thousands of our merchant partners without needing to request additional approval! You can search for any merchant that you would like to affiliate with in our "Approved Merchants" page to find their individual rate information, including average commission rates, conversions rates, average order values, and average earnings per click. You can read more about our Approved Merchants page here.

Screen Shot 2022-06-15 at 8.21.27 AM

You can also download a full list of merchants that your site is approved for via the "Approved Merchant Report" under the "Report" button in your analytics dashboard.

Looking for more information on how to best affiliate with merchants? We've included more tips here: 5 Tips for Getting Started with Sovrn Commerce

What about Coupon Codes and Deals?  

The Sovrn Commerce Coupon API is a closed API provided by our network partner. This API allows you to access Coupon and Deal feeds for merchants that you are promoting on your site. Sovrn Commerce will request approval on your behalf, and a review of your site could take 3-5 business days. 

To review your site for our Coupon API, our Network partner requires the following information:

  • Your Sovrn account email
  • Your website URL
  • Explanation of how you plan to add Coupons and Deals to your site
  • Example of different locations where you are placing these codes and affiliate links

Please note that, if approved, our network partner will monitor click and conversion performance. If approved, you will have a few weeks to begin sending clicks through the affiliate links provided through the Coupon API along with the Coupon codes. To maintain approval, you will need to keep sending clicks and generating conversions through these provided affiliate links. If clicks are not seen from your account, or if there are clicks but no conversions from your account, your access to this API may be revoked. If approved, Sovrn will provide a link to our Coupon API upon approval, as well as next steps! 

Please reach out to us at to get started! 

Add additional sites to your account: Traffic Segmentation

Sovrn requires each unique location where you intend to add Sovrn affiliate links to be reviewed for approval individually. Not only does Traffic Segmentation help with reporting for your account, but it keeps your account in compliance with Sovrn and our Merchant and Network partners.

To learn about traffic segmentation, please read more here


You only need to submit unique locations for approval (such as your Website, Facebook group, Instagram page, and App Store link). You do not need to add individual pages of a site for approval (such as and

You can add additional sites, profiles, or softwares to your account here. You can also find other types of onboarding guides to help with Social Media, Blog, and Newsletter integrations here.

For example, someone with multiple social media accounts and a website, a Site configuration page with correctly segmented traffic would have separate sites submitted for: 

For more information on how to use the Site configuration tab, please see this article

Payment and Tax Information 

You’ll want to finish setting up your account by adding payment and tax information. You can add your payment information here.

If you have multiple Apps in your Sovrn account, you will need to add payment information for each of your products. You can add payment information for a specific app by using the "Product" drop down menu. 

Screen Shot 2022-06-14 at 3.23.04 PM

You can read more about Sovrn Commerce payment methods, thresholds, and schedules here.


  • More Resources

    Looking for more information on how to be successful with Sovrn Commerce? 

    Sovrn Blog

    Successful affiliate marketing requires an active strategy, a good understanding of data, and, of course, high-quality content. Sovrn posts industry trends, recommended holiday promotions, and deep dives into our product offerings on the Sovrn Blog. Improving your understanding by learning more about these topics (to name a few) will help you in this area: 

    Knowledge Base

    Want more information on how to use the Sovrn Commerce platform? We have a library of articles in the Sovrn Knowledge base to provide more information on everything from account setup, implementation, troubleshooting, analytics, and more. We recommend the checking out the following topics:

    • Learn more about how to read the Commerce dashboard, understand the metrics, and some of the caveats you may run into here.
    • Find out about payment thresholds, cycles, methods, reconciliation, and more here
    • Understand how to best utilize Commerce to affiliate with merchants here


    As always, please feel free to reach out to publisher support with any questions, concerns, or feedback here. We're happy to help with any questions you have!