You can use product images & product descriptions from Sovrn Commerce as long as each one is accurate and up to date. Read more best practices in this article.
Sovrn Merchant partners send all sorts of information to Sovrn, and publishers are free to use this information for their own affiliate marketing efforts. All logos, product images, creatives, product names, product descriptions, and other information must be accurate & up-to-date.
Some of the information provided to Sovrn could be outdated or no longer in use by that merchant. Sovrn makes reasonable efforts to ensure that merchant information, product images, and descriptions are current and accurate.
However, it is the publisher’s responsibility to validate that each image, logo, product description, or any other merchant information is used effectively.
Most merchants do not allow the use of images that haven't explicitly been made available to the affiliate channel. Taking images directly from the merchant, or third party sites, can lead to compliance issues.
What Happens When Images Are Noncompliant
When publishers are found using misleading, out-of-date, or noncompliant merchant information, the merchant will typically reach out to the Sovrn Commerce team and request that the offending creative is taken down, or replaced with something that is approved for use.
At the end of the day, our merchant & network partners are entrusting Sovrn with this information, which we are passing along to our publishers. We trust that it will be used correctly, and not with malicious intent.
As the owner and/or operator of your promotional property, you are responsible for how you use the images, logos, & product/brand names provided by the Sovrn platform.
If you are found to be in noncompliance, and if you do not remove or replace the offending noncompliant issue, we will be forced to take action per the Sovrn Code of Conduct.
Frequently Asked Questions
Can I use any product image image that I found from Sovrn Commerce?
Yes, as long as the image is not outdated, inaccurate, irrelevant, or misleading, you can use it in your affiliate marketing efforts.
What if there is no image of the product that I am trying to promote? Or what if there is no merchant image?
We can only provide our publishers with the images that we are given by our merchant & merchant network partners. Using any other image can be done, but should be done at the publisher's discretion.
Some images or logos are updated, and that merchant might not want to see that old image or creative. This could cause them to reach out to Sovrn Commerce, where we would then ask you to take that image down.
Can I use the product descriptions that I found from Sovrn Commerce?
Some products will have a description that was provided by the merchant or merchant network. This can be used, but like all of the other images/logos that are provided to Sovrn, please use this information responsibly and without malice.
These product descriptions are only available through the Product MetaData API, and are not available for all products. Also, merchant descriptions are available through the Merchant MetaData API.
For any questions about this, please contact email@example.com.